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Judy LaDeur

Judy LaDeur, President of Judy LaDeur International, specializes in helping Brokers, agents and team leaders build strong profitable businesses.

As a highly successful coach, business-owner and entrepreneur for over 30 years, Judy knows what it takes to be successful. As Rookie of the year, number one salesperson, and a top earner, Judy learned early on the value of setting herself apart from other agents and how to knock out her competition. When Judy was asked to join the leadership team of her organization, she quickly learned that Brokers needed to set themselves apart as well. Her personalized approach shows agents, brokers and recruiters how they can rise above the competition and become the obvious choice in their market. Her unique ability to see value, opportunity and to bring out the best in others is what sets her apart. Top performers have coaches because they perform better and earn more money with a coach than they do without them – and you can too. Why? Because the right coach gives you the attention, objective insight, feedback, direction and accountability that help you achieve your desired goal. Working with the right coach will make all the difference in how business flows your way. To schedule a 15-minute consultation with Judy LaDeur, send an email to or sign up today!

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A Partnership

The Covenant Coaching™ program for real estate brokers and agents is a distinctive form of coaching designed specifically for real estate agents, brokers, managers and recruiters. The program is based on a covenant, or promise, to deliver the finest coaching in the real estate industry. My goal is for you to realize incredible success by achieving both your personal and business goals.

What sets Covenant Coaching™  apart is the experience what your coach brings to the table. Covenant Coaching ™ provides accountability, as well as training and direction.  The Covenant Coaching™ Program is Committed to Excellence and Proven with Results!™

There are five elements in each of your coaching sessions: accountability, training, direction, problem-solving and specific assignments to ensure that you hit your goals. Since your coach is actively involved in the industry,  we don’t just tell you to do more, but actually show you how to do more, while supplying the necessary tools.

Why Does It Work?

  • Your coach is your partner, committed to sharing your vision, while determining the plan of action to reach your desired goals.
  • Your coach also holds you accountable to the specific activities necessary to  achieve the results you desire and deserve.
  • Your coach provides you with specific dialogues, strategies and techniques that have helped thousands of agents, brokers and recruiters achieve incredible success.
  • Your coach, a proven producer, has worked with buyers and sellers just as you do, so they know exactly what you are facing on a daily basis.
  • Your coach is trained to help you break through barriers and obstacles currently blocking your progress,  which allows you to achieve unlimited success.

Should You Hire A Coach?

  • Are you reaching your personal and professional goals?
  • Is your income increasing by at least 20% per year?
  • Are you in control of your business?
  • Do you take at least 4 weeks of vacation each year?
  • Are you building wealth for your retirement?
  • Is your personal life and business life in balance?
  • Are you earning what you are worth and what you want?
  • Are you building your business to sell it?

Most brokers and agents today answer “No” to at least one of the above. Here’s the most important question. Are you willing to allow even one area of your life to be out of balance and unresolved? For those enrolled in our program, their answer was “No!”  Take the first step toward living the life of your dreams, today!

Brokers & Recruiters

Your membership in the Covenant Coaching Program™ for brokers and recruiters includes the following support tools:

  • Specific Dialogue to secure interviews with experienced agents
  • Questions to ask new and experienced agents
  • Sample Recruiter Checklist
  • Behavior profiles to use when hiring new agents
  • Free downloads from our recruiting web site
  • Hire 2-4 new agents per month with our “New Agent Program”
  • A coaching manual to enhance your learning experience
  • Discounts on all products
  • Recruiting CDs to reinforce your skills
  • Follow-up e-mails after each call
  • Marketing strategies designed to position you in the marketplace with the agents that you want to recruit
  • Reduced admission to our Recruiters Retreats.™


Your membership in the Covenant Coaching Program for agents includes the following:

  • Sample Marketing Plan with direction for customization
  • Sample Staging tips and how to use them to knock out the competition
  • Seller pre-list questions and questions to ask when meeting with the seller
  • How to use a digital pre-list presentation to set yourself apart from other agents
  • Two 45-minute calls per month with Judy LaDeur
  • Learning how to modify your presentation to the behavior style of the client
  • Business planning and accountability



Click Here to Download Your Covenant Coaching Broker Recruiter Enrollment Form

Click Here to Download Your Covenant Coaching Agent Enrollment Form